I always find it interesting what my children pick up while traveling in a foreign country. Last week we were grocery shopping at Trader Joe’s. My two year old was was merrily pushing her little shopping cart along, when all of a sudden she stopped. A large grin spread across her face. She jumped up and down shouting something that sounded like “super castle”, and ran and grabbed two packs of Babybel cheese. My five year old watched what she was doing, also became very excited. She, too, ran over and grabbed several packs of Babybel cheese. I wasn’t quite sure where all the excitement over Babybel cheese was coming from. We usually buy string cheese for our cheesy snacks. But they were so excited, that we ended up taking home about five packs of Babybel cheese. All throughout the rest of our trip through Trader Joe’s my two year old kept singing aloud to herself in a way that only two year olds can. It still sounded like “super castle”, “super castle”, “super castle”.
After we checked out and made it to the car, and everyone was safely strapped in and contained, I decided it was time to find out where all the excitement came from. So I asked my five year old why she was so excited about the Babybel cheese. She said it was from an advertisement that we saw while we were in Spain. Then I finally realized that little Aeryn was saying “super queso”!
So now, Babybel cheese at our house is “super queso”. I hear requests for “super queso” everyday for snack time. Apparently, it was a very effective advertisement campaign, even in a foreign language. It has even crept into play time. Here is my oldest daughter playing “super queso”.